Events

Egg Prata With Fish Curry Potato Chips Taste Test: Nice Or Not?

7 August 2018

Our first mouthful yields chips with a shattering crunch: it’s got heft and a good mouthfeel, yet not so thick that it hurts our molars. It’s brittle enough to break down easily. The fiery notes of chilli assault the tongue first, followed by a piquant wave of what appears to resemble assam (tamarind), quickly crowded by a bunch of earthy, fragrant spices familiar to fish curry. A rich potato flavour gradually creeps in, adding depth to it all. 

Egg Prata With Fish Curry Potato Chips Coming To You Soon

Local potato chip brand Flavours of the East (aka F.east), who came up with the Laksa and Hainanese Chicken Rice potato chips that went viral last year, is rolling out a new flavour this month: Egg Prata with Fish Curry. Yep, not just any ol’ prata flavour, but eggy prata withfish curry. How hilariously specific. 

Couple brings local flavours to potato chips

7 August 2018

After the successful launch of its laksa and chicken rice flavours, F.EAST will launch more varieties soon.

Foodie Drools – F.EAST Potato Chips won the 2018 Asia Innovation Food award

30 July 2018

We are very proud to have won the best new brand category!

2 April 2018

Initially lost at how to bring their ideas to reality, the first-time F&B entrepreneurs resorted to Google-ing and looking at the back of packs of potato chips before shortlisting reliable suppliers that they could approach.

Chicken rice, Laksa-flavoured potato chips to launch in Singapore

20 November 2017

Two new flavours of potato chips - Hainanese Chicken Rice and Singapore Laksa - will soon be available in Singapore. 

Copyright © 2018 by F.EAST

For general enquiries: hello@flavoursoftheeast.com

For business enquiries: commercial@flavoursoftheeast.com  

Address: 1 Raffles Place, #19-61, One Raffles Place, Singapore

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